Home
/
About Us

Welcome to

CALL IT A DAY!!!

Our brand is built on the belief that self-care is essential for revitalization.

We are dedicated to helping women recharge, reset,
and conquer the world with boundless energy.

Welcome to

CALL IT A DAY!!!

Our brand is built on the belief that self-care is essential for revitalization.

We are dedicated to helping women recharge, reset, and conquer the world with boundless energy.

Brand Philosophy

Burnout, Boreout, Brownout, conditions where
individuals feel bored with work, life, everything,

physically and mentally exhausted, challenges
faced by almost everyone in this era

The philosophy of CALL IT A DAY is to help women
effectively combat and manage burnout through
relaxation, self-care, and self-love more than ever
before.

Brand Philosophy

Burnout, Boreout, Brownout, conditions where
individuals feel bored with work, life, everything,
physically and mentally exhausted, challenges
faced by almost everyone in this era

The philosophy of CALL IT A DAY is to help
women effectively combat and manage burnout
through relaxation, self-care, and self-love more
than ever before.

Before becoming the brand
CALL IT A DAY,

Many people believe that starting a business must
begin with finding passion or dreams, but

sometimes businesses start with "pain resolving".
'CALL IT A DAY' is a self-care products brand that
started that way.

The beginning point of K.Chanita Sivipapong or
K.Muii, the founder of CALL IT A DAY, was like

any ordinary Chulalongkorn University accounting
graduate: after working for 1-2 years, she

pursued a master's degree abroad and returned
to enter the regular salaried workforce.

Muii mentioned that she loved working a lot,
climbing the career ladder, or being a workaholic.
Since she loved working, enjoyed developing
herself, facing challenges, gaining respect and

admiration, and competing with herself, she
usually started working from 9 a.m. to 3 p.m.

almost everyday. It was ordinary for her to work
this way for five years until one day she began

to feel that she was heading for burnout. She felt
exhausted, woke up not refreshed, and yet

continued to force herself to work every day.
Eventually, she turned back to focus on herself

and discovered that "Sometimes, working
effectively requires suitable self-care and enough
attention to refresh and be ready for a better
tomorrow..".

Muii decided to resign from her regular job, starting full-scale brand building.

Before becoming the brand

CALL IT A DAY,

Many people believe that starting a business must begin with finding passion or
dreams, but sometimes businesses start with "pain resolving". 'CALL IT A DAY' is a
self-care products brand that started that way.

The beginning point of K.Chanita Sivipapong or K.Muii, the founder of CALL IT A
DAY, was like any ordinary Chulalongkorn University accounting graduate: after
working for 1-2 years, she pursued a master's degree abroad and returned to
enter the regular salaried workforce.

Muii mentioned that she loved working a lot, climbing the career ladder, or being
a workaholic. Since she loved working, enjoyed developing herself, facing
challenges, gaining respect and admiration, and competing with herself, she
usually started working from 9 a.m. to 3 p.m. almost everyday. It was ordinary for
her to work this way for five years until one day she began to feel that she was
heading for burnout. She felt exhausted, woke up not refreshed, and yet
continued to force herself to work every day. Eventually, she turned back to focus
on herself and discovered that "Sometimes, working effectively requires suitable
self-care and enough attention to refresh and be ready for a better tomorrow..".

Muii decided to resign from her regular job, starting full-scale brand building.

Knowing that risks but had to try.

"From senior high level management in big
corporate to being an Instagram brand owner,

creating millions in monthly sales."

Muii said that while being a Head of marketing
and CEO office manger in big corporate with
stable income in the six figures each month,
becoming a business owner who had to bear
everything could not guarantee income, was the
most significant decision of her life. Yet it wasn't
hard because she believed that CALL IT A DAY
had plenty of growth opportunities, both

in business, fun, and brand DNA interest.

Knowing that risks

but had to try.

"From senior high level management in big
corporate to being an Instagram brand owner,
creating millions in monthly sales."

For CALL IT A DAY, the brand believes that self-
care and self-love are essential and crucial for

using life in this competitive era, high-pressure,
we must strive harder, fight society and the

economy, work harder every day, or self-care
products act as 'helpers' that support women to

rest, recharge, refresh, reset, and recover from
exhausted days and be ready to face better

tomorrow, positive in energy, take care of oneself,
and love oneself because everyone has the

right to happiness in the way they want.

CALL IT A DAY takes care of the utmost and offers
products and services that support the self-care
journey or complete self-care to meet these
needs. We adhere to the principle of 2 principles,
the Best function and features, and Playfulness or
the adorable freshness. CALL IT A DAY takes care of the utmost and offers products and services that support the self-
care journey or complete self-care to meet these needs. We adhere to the principle of 2
principles, the Best function and features, and Playfulness or the adorable freshness.

For CALL IT A DAY, the brand believes that self-
care and self-love are essential and crucial for
using life in this competitive era, high-pressure,
we must strive harder, fight society and the
economy, work harder every day, or self-care
products act as 'helpers' that support women to
rest, recharge, refresh, reset, and recover from
exhausted days and be ready to face better
tomorrow, positive in energy, take care of
oneself, and love oneself because everyone has
the right to happiness in the way they want.

CALL IT A DAY is not a sleepwear brand!!!

The first journey with products that allow women to rest well is Braless pajamas, or "Non-Bra Pajamas" that allow women to relax comfortably and have
special feelings with fabric. The color details of small designs that make us feel good in every detail, importantly, without needing to wear bras!!! The first journey with products that allow women to rest well is Braless pajamas, or "Non-Bra
Pajamas" that allow women to relax comfortably and have special feelings with fabric. The
color details of small designs that make us feel good in every detail, importantly, without
needing to wear bras!!! The first journey with products that allow women
to rest well is Braless pajamas, or "Non-Bra
Pajamas" that allow women to relax comfortably
and have special feelings with fabric. The color
details of small designs that make us feel good in
every detail, importantly, without needing to
wear bras!!!

"Because Every Detail Matters makes things look similar, but different." "Because Every Detail Matters makes things look similar, but different." "Because Every Detail Matters makes things look
similar, but different."