Welcome to CALL IT A DAY!!! Our brand is built on the belief that self-care is essential for revitalization. We are dedicated to helping women recharge, reset, and conquer the world with boundless energy.
❣️Our Philosophy
Burnout, Boreout, Brownout, conditions where individuals feel bored with work, life, everything, physically and mentally exhausted, challenges faced by almost everyone in this era
The philosophy of CALL IT A DAY is to help women effectively combat and manage burnout through relaxation, self-care, and self-love more than ever before.
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❣️Before becoming the brand CALL IT A DAY,
Many people believe that starting a business must begin with finding passion or dreams, but sometimes businesses start with "pain resolving". 'CALL IT A DAY' is a self-care products brand that started that way.
The beginning point of K.Chanita Sivipapong or K.Muii, the founder of CALL IT A DAY, was like any ordinary Chulalongkorn University accounting graduate: after working for 1-2 years, she pursued a master's degree abroad and returned to enter the regular salaried workforce.
Muii mentioned that she loved working a lot, climbing the career ladder, or being a workaholic. Since she loved working, enjoyed developing herself, facing challenges, gaining respect and admiration, and competing with herself, she usually started working from 9 a.m. to 3 p.m. almost everyday. It was ordinary for her to work this way for five years until one day she began to feel that she was heading for burnout. She felt exhausted, woke up not refreshed, and yet continued to force herself to work every day. Eventually, she turned back to focus on herself and discovered that "Sometimes, working effectively requires suitable self-care and enough attention to refresh and be ready for a better tomorrow.."
Muii decided to resign from her regular job, starting full-scale brand building.
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❣️Knowing that risks but had to try.
"From senior high level management in big corporate to being an Instagram brand owner, creating millions in monthly sales."
Muii said that while being a Head of marketing and CEO office manger in big corporate with stable income in the six figures each month, becoming a business owner who had to bear everything could not guarantee income, was the most significant decision of her life. Yet it wasn't hard because she believed that CALL IT A DAY had plenty of growth opportunities, both in business, fun, and brand DNA interest.
For CALL IT A DAY, the brand believes that self-care and self-love are essential and crucial for using life in this competitive era, high-pressure, we must strive harder, fight society and the economy, work harder every day, or self-care products act as 'helpers' that support women to rest, recharge, refresh, reset, and recover from exhausted days and be ready to face better tomorrow, positive in energy, take care of oneself, and love oneself because everyone has the right to happiness in the way they want.
CALL IT A DAY takes care of the utmost and offers products and services that support the self-care journey or complete self-care to meet these needs. We adhere to the principle of 2 principles, the Best function and features, and Playfulness or the adorable freshness.
"Features + Playfulness design = An enjoyable and inspiring self-care journey filled with enthusiasm and optimism, resonating with the spirit of empowerment"
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❣️CALL IT A DAY is not a sleepwear brand!!!
The first journey with products that allow women to rest well is Braless pajamas, or "Non-Bra Pajamas" that allow women to relax comfortably and have special feelings with fabric. The color details of small designs that make us feel good in every detail, importantly, without needing to wear bras!!!
"Because Every Detail Matters makes things look similar, but different."
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